About Us
Created With A Dream In Mind
Makeup Culture was founded by Margo G, a veteran of internet marketing with a passion for beauty and innovation. Having worked with multiple startups, Margo knew that the best products—like the best startups—solve real problems.
She launched Makeup Culture with just one product: WingWiz, a revolutionary eyeliner system designed to make perfect wings effortless. When creating WingWiz, Margo set out to prove that a single, well-designed beauty product could be the foundation of a full-fledged brand.
We Don't Serve. We Deliver
When creating WingWiz, Margo followed the same principles that drive successful startups:
✔ Solve a relatable problem – Winged eyeliner is notoriously difficult, and traditional liners don’t make it any easier. WingWiz changes that.
✔ Redefine the experience – A product isn’t innovative unless it transforms the way people use it. WingWiz isn’t just another eyeliner; it’s a system that makes perfect wings effortless.
✔ Empower the user – Beauty should be bold, expressive, and frustration-free. We create products that make confidence effortless.
At Makeup Culture, we don’t believe in gimmicks. We believe in real solutions that redefine beauty routines and make self-expression easier than ever.
Keep Going. No Matter What
So yes, it literally took our founder six years to create this solution. Margo took a stoic approach—when she couldn’t find a lab willing to develop it at an affordable price, she started formulating it herself. The result? A product that is:
✔ Truly effective – It works. No compromises.
✔ Customizable – Because beauty should adapt to you, not the other way around.
✔ The easiest way to get flawless wings – No skills required.
With such an invention in hand, we can’t stop there. At Makeup Culture, we’re committed to:
✔ Supporting female entrepreneurship – Because breaking barriers matters.
✔ Equality and inclusivity – Beauty should be for everyone.
We don’t serve, we deliver.